WE PUT OUR MONEY
WHERE YOUR MOUTH IS.
BLOCKHEAD was developed by Danny Lowe, a 21-year-old sport scientist and multi-discipline athlete, who came up with the idea while in his second year at uni. After graduation, he began developing BLOCKHEAD in order to make energy easy for everyone, so performance-boosts and cognition-enhancement is only a chew away.
How it works
Straight up, there’s a lot of contradictory and confusing information out there about the benefits and risks of caffeine, taurine, B vitamins and aspartame.
Caffeine is a naturally-occurring chemical that has been shown to have a positive effect on both sustained endurance and high-intensity exercise. Safe for the vast majority of people in moderate quantities (unless you’re pregnant, breast feeding, or under 16), it can improve attention and reaction time as well as in low doses reduce anxiety and increase calmness. It’s not a diuretic and only functions as such when consumed with liquid, so BLOCKHEAD will not dehydrate you. Problems can occur when ingested in large doses or combined with pre-existing health conditions (like serious heart conditions). However, an average adult would have to chew though 100 pieces to reach a life-endangering level, which jaw muscles simply won’t permit_—but don’t try anyway.
Taurine is a naturally occurring amino acid and is found in high concentrations in the white blood cells, skeletal muscles, central nervous system as well as the heart muscles. It helps regulate several metabolic processes and is found in our diet.
B vitamins contribute to normal energy-yielding metabolism and the reduction of tiredness and fatigue. Most people get enough in their daily diet, and excess is not absorbed.
Aspartame, the vilified low-calorie sweetener, has recently been found to found to pose no health risks at currently approved consumption levels by EFSA, the European Union’s food safety organization.
We believe 100% in the safety and quality of BLOCKHEAD when used in moderation.
IF YOU’RE THIRSTY, DRINK WATER…IF YOU NEED A BOOST, CHEW BLOCKHEAD.